Kit Beats
MASTERCARD EUROPE
For 15 years, Mastercard has been the official sponsor of the moment in which children jump onto the field alongside the players before a Champions League match. For the little ones it's a dream come true. However, when the children meet the players, their parents can't live it with them.
On 2019 we built Kit Beats to change that: the Player Escorts inner shirt with portable technology that connects parents and children live, by transmitting their heartbeats.