Kit Beats

MASTERCARD EUROPE

For 15 years, Mastercard has been the official sponsor of the moment in which children jump onto the field alongside the players before a Champions League match. For the little ones it's a dream come true. However, when the children meet the players, their parents can't live it with them.

On 2019 we built Kit Beats to change that: the Player Escorts inner shirt with portable technology that connects parents and children live, by transmitting their heartbeats.

 
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Kit Beats Home

On 2020 we took it even further and developed Kit Beats Home. An APP so families and friends at home can also feel the kid’s heartbeats via their smartphones.

Both the gear and the APP will be available on all european UCL matches for the 2020/21 season.